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Amazon brick and mortar stores?

Amazon Books, the company's first brick-and-mortar store, will open tomorrow Tuesday, Nov. 3, 2015 in Seattle's University District. The retail space offers 5,000-6,000 books as well as technology devices like e-book readers.

Amazon Books, the company’s first brick-and-mortar store, will open tomorrow Tuesday, Nov. 3, 2015.

I was surprised, pleasantly, to read an article today about Amazon opening it’s first brick and mortar store in it’s home city of Seattle. For years, Amazon has been accused (probably rightfully so) of running small, and large bookstores (Borders?) out of business, so it’s nice to see that those types of stores may not go away entirely after all.

This may actually also be a brilliant move. With all of the customer data Amazon acquires on a minute by minute basis from their customers online, the opportunity to stock exactly what will be demanded in a certain geography at any given point in time is huge. Other retailers would sell their souls to know what the up-to-the-second purchasing trend is in their area and only inventory those items at that exact point in time. Again, Amazon is changing the game for everyone involved in that industry. And, it doesn’t hurt to have even more fulfillment options for their promised same day delivery…

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